Matchday is more than just 90 minutes of football; it's a full-day experience that can significantly impact a football club's revenue. To make the most of matchday, clubs need to focus on enhancing the fan experience, and here’s how:
Leveraging Technology for Seamless Service
Long queues and slow service can impact a fan's matchday experience. To combat this, clubs are turning to advanced ordering and payment solutions.
Allowing fans to order food and drinks from their seats via an app can drastically reduce wait times. Once ordered, fans receive a notification when their items are ready for pick-up or are delivered to their seat. This not only keeps fans in their seats, enjoying the game, but also reduces the strain on concession stands.
By integrating mobile EPOS systems throughout the stadium, clubs can ensure that all sales points, from food kiosks to merchandise stands, operate efficiently. These mobile systems allow for quick transactions and support various payment methods, which further reduces wait times and enhances the overall fan
experience.
Making Data-Driven Decisions with Reporting Tools
Understanding what works and what doesn’t on matchday is crucial for continuous improvement. This is where robust reporting tools featured in EPOS systems come into play. These tools provide detailed insights into sales patterns, allowing clubs to make informed decisions about their offerings. For example, if a particular beer brand is underperforming, it might be time to switch it out for something more popular. This data-driven approach helps optimise stock levels, reduce waste, and ultimately increase profitability by giving the fans what they want.
Reporting tools also allow clubs to track the effectiveness of promotions and special offers. If a discount on merchandise leads to a spike in sales, the club can plan similar promotions in the future. On the other hand, if a promotion isn’t achieving the expected results, adjustments can be made swiftly.
With the right technology and a focus on fan satisfaction, matchday results can be significantly improved. Click here to see how MCR Systems helped Notts County FC make it happen.
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