With the popularity of takeaways set to continue, businesses now need to ensure they provide a user-friendly and positive ordering experience. Customers may not be dining in, but this doesn’t mean you can’t create a meaningful and personalised ordering experience they can enjoy from the comfort of their own homes.
Here are just some of the things to look out for and consider when implementing a new online ordering solution.
Keep the set-up simple When we’re hungry, we all become a little impatient, so make sure the account set-up information that is required by the customer is minimal.
Run a smooth operation A key component to an online ordering strategy is making sure your EPOS, stock management and online ordering solution work in harmony, helping to create a seamless ordering experience for customers.
Accept a variety of payment types When it comes to shopping online, consumers have come to expect a variety of payment options to suit their needs and preferences. Keep your customers happy by providing checkout payment options such as Google Pay and Apple Pay, along with traditional credit card options so that customers can feel secure.
Make it personal Today, customers demand tailored experiences - whether it’s through a personalised discount for a starter or a recommendation based on a previous order. Why not consider collecting data such as their favourite dishes, food allergies, and special life events like birthdays, to help create a more meaningful experience.
Reward customers We typically think of a loyalty programme as a way of getting guests through the door, but they’re also a great way to achieve regular online orders. Every purchase can be equivalent to credits or loyalty points, which they can redeem when it reaches a certain amount.
Here at MCR Systems, our Pre-Order solution has helped hospitality businesses earn additional revenue throughout the pandemic and beyond. Linked with both SymPAY (MCR’s cashless system) and Symphony Loyalty, not only can you take advantage of a new channel for client orders, you can also understand your customer better by offering customer rewards and enabling targeted marketing. Download our brochure here to find out more.
If you’re looking to implement or improve your online ordering solution, call MCR Systems on 0116 299 7000 to arrange a demo.
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