While England’s loss in the Euro 2024 final was a blow to football fans across the nation, there’s a silver lining that has brought cheer to the UK’s pub industry. According to recent reports, the tournament has delivered a boost to pubs, significantly changing their fortunes.
Pubs around the UK saw an impressive surge in customers and pints poured every time England took to the field. The Night Time Industries Association (NTIA) has hailed the impact of the Euro 2024 as nothing short of transformative, suggesting that the England squad has “inadvertently saved our sector.”
Financial Lifeline
The NTIA estimates that the tournament has generated nearly £1 billion in additional revenue for local pubs and venues. This surge comes at a crucial time, as many establishments have faced immense challenges over the past few years, struggling with the effects of the pandemic and economic uncertainties.
Michael Kill, Chief Executive of the NTIA, shared his thoughts following the final match. He praised the England squad for their dedication on the field and highlighted the unexpected benefit for the pub industry. “I can attest that we witnessed a group of footballers who gave their all on the field in pursuit of a national legacy,” Kill said. “In doing so, they have inadvertently saved our sector, selling millions of pints throughout the tournament and generating nearly a billion in additional revenue for our local pubs and venues.”
Looking Ahead
While the tournament’s impact on the pub sector has been overwhelmingly positive, Kill expressed hope that the benefits will extend beyond the Euro 2024. With the Olympics now in full swing, there is optimism that the momentum will continue.
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